台湾“出口”婚纱摄影

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The sand at Shalun beach is rough, the waves are too small for  surfing and the beach is bounded by rocky outcrops that restrict  swi妹妹ing.
沙仑海滩上的沙子粗拙硌脚，波浪小得没法冲浪，海滩边上有很多露出地表的岩石，也不合适泅水。

But at dusk each day, minivans converge outside the beach in  northern Taiwan, disgorging photographers, assistants and soon-to-be  married couples dressed in tuxedos and bridal gowns.
但在天天的薄暮时分，小型载客 车就会从四面八方会聚到这个台湾北部的海滩外。车上下来的有拍照师、助理、和穿戴无尾号衣与婚纱的准新人。

Even on a slow day, there are usually about 20 couples at Shalun.  Each couple stakes out their own patch of sand, making their photos look  as if they had the beach to themselves.
即便是在买卖平淡的一天，凡是也会有约莫20对新人来到 沙仑。每对新人会划出属于他们的一块沙地，如许在照片上看起来就恍如他们本身具有全部沙岸。

Thanks to its diverse landscape and competitive pricing, Taiwan has  over the past two decades developed into a destination for couples from  Hong Kong, Singapore and other Asian cities for these pre-wedding photo  shoots.
因为多种多样的风光与具备竞争力的订价，台湾在曩昔二十年，已成长成了香港、新加坡及其它亚洲都会准新人在婚礼前拍摄婚纱 照的目标地。

Like many other industries, however, wedding photographers were hit  hard by the global economic downturn, with most businesses losing as  much as half their trade last year.
不外，与很多其它行业同样，婚纱拍照遭到了全世界经济阑珊的繁重冲击 ——客岁，大部门公司落空了多达一半的营业。

Michelle Chi is the director of Western Design, a wedding services  company now based in Taipei but originally founded by her family in  Brighton, England, as a bridal gown design shop.
纪懿倢(Michelle  Chi)是西敏艺术婚礼策动有限公司(Western  Design)卖力人。这家婚礼办事公司的总部如今设在台北，但它刚起头是一家婚纱设计公司，由纪懿倢的家属在英国布赖顿(Brighton)建立。

She says sales of the shop's top-of-the-line T$320,000 (US$10,088)  package, which includes use of a Vera Wang dress and a hand-made,  leather-bound, wooden 18-inch photo frame to keep, fell from 10  customers in 2008 to just three last year.
纪懿倢暗示，公司最顶级办事套餐的贩卖，从2008 年的10套降低到了客岁的仅仅3套。这套办事售价32万新台币（合10088美元），此中包含一套王薇薇(Vera  Wang)婚纱，和一个皮革包边的18英寸手工木制相框。

“It started to stabilise about three to four months ago but  business is not yet back to [pre-crisis] levels for most companies,” Ms  Chi says.
纪懿倢暗示：“约莫三四个月前营业起头不乱，但大部门公司的营业还没有规复到（危机前）程度。”

The practice of separating the photo shoot from the wedding itself  was born during Taiwan's economic boom in the 1970s and 1980s and spread  to Hong Kong and mainland China, and later to the Chinese diaspora  further afield.
将婚纱照与婚礼分手的做法，出生于上世纪七八十年月台湾经济繁华时代，随后传播到了香港、大陆，再厥后又传布 给了散居在更遥远地域的华侨。

During the industry's heyday in the mid-1990s, before digital  cameras caught on, Taiwan was the world's biggest importer of Kodak  film, according to Lee Yu-ying, an associate professor at Fengchia  University.
据逢甲大学(Fengchia University)副传授李玉瑛(Lee  Yu-ying)暗示，在上世纪90年月该行业壮盛时代，数码相机还没有起头风行时，台湾是世界上最大的柯达(Kodak)菲林入口地域。

“Chinese tradition dictated that couples had to be married not only  on an auspicious day, but also at an auspicious hour. So photo-taking  used to be squeezed into a very rushed ceremony,” says Prof Lee.  “Eventually, photographers convinced their clients that they could have  better and more comfortable service if photo-taking and the wedding  could be separated.” Having the ph瑪卡保健食品,otos taken first also means that the  couple can show them off to guests at the wedding.
李玉瑛暗示：“中国的传统请求新人 不但必需要在谷旦，并且还要在吉时结成伉俪。以是，摄影曩昔经常被紧缩成一个很是慌忙的典礼。厥后，拍照师终究说服他们的客户信赖，若是把摄影与婚礼分 开，他们能享遭到更好、更恬静的办事。”先拍成婚照，新婚佳耦还可以在婚礼上向他们的客人展现照片。

She estimates annual industry revenue at about T$5.8bn. Most  couples pay at least T$40,000 for a full day's shoot in different  locations to produce a large-sized book with 30 or more full pages  printed with the photos.
她估量，该行业的整年收入总额约莫为58亿新台币。大部门新人最少要耗费4万新台币，在不 同的地址拍上一成天，然后建造一本30页或更厚的大号相册，整页都印有照片。

However, Ms Chi says photographers have had to look beyond Taiwan  for growth because fewer people on the island are getting married and  the population is ageing.
不外，纪懿倢暗示，因为台湾成婚人数逐步削减、生齿日趋老龄化，婚纱拍照店不能不走出台 湾追求增加。

Many have looked to mainland China as their biggest potential  market. Travel restrictions across the strait mean few mainlanders come  to the island for their wedding photos but Taiwanese studios have opened  branches in mainland cities and stationed their own photographers  there.
很多拍照店已将大陆作为它们最大的潜伏市场。海峡两岸的游览限定象征着，能来台湾岛拍摄婚纱照的大陆人很少，但台湾婚纱拍照店 已在大陆都会开设了分支机构，而且在那边安顿了本身的拍照师。

“Much of the industry in China – the photography techniques, the  services, and all that – were originally introduced by Taiwanese  companies,” says Ms Chi.
纪懿倢暗示：“大陆婚纱拍照业的大部门工具——拍照技能、办事等等——开初都是由台湾公司 引进的。”

Mai Tsan-wen, an industry veteran who runs a company calle百家樂戰略,d Julia,  regularly rotates his photo手機維修,graphers between Taiwan and his branch in  Beijing.
麦灿文(Mai  Tsan-wen)是婚纱拍照业资深人士，谋划有一家名为茱丽亚(Julia)的公司。他的拍照师在台湾与北京分公司之间按期举行轮换。

However, he says Taiwanese businesses have struggled against  cheaper local competitors, says Mr Mai.
不外，麦灿文暗示，台湾公司很难与本地报价更低廉的竞争对 手举行竞争。

“Twenty years ago Taiwan's wedding photographers were on top of the  world. But now [mainland Chinese companies] have learnt the tricks of  the trade,” he says. There are be酸痛貼布,tween 1,000-2,000 wedding photography  companies in Beijing and Shanghai running on very slim profit margins,  Mr Mai adds.
他说：“20年前，台湾婚纱拍照店世界第一。但现在，（大陆公司）已把握了这弟子意的窍门。”他弥补暗示，京沪在 业务的婚纱拍照公司约有一两千家，利润率很是低。

So Taiwanese companies such as Julia and Western Design, which has  about 30 staff in Taipei, are now looking further afield. Julia is  stationing photographers on the shores of the Aegean Sea, not to attract  Greek couples but to lure wealthy Taiwanese and Asian newlyweds to take  up a T$98,000 four-day package.
以是，茱丽亚与西敏艺术如许的台湾公司现在将眼光投向了更遥远的处所。 西敏在台北具有约莫30名员工。茱丽亚已起头在爱琴海海岸派驻拍照师，但不是为了吸引希腊的新婚佳耦，而是为了吸引台湾与亚洲其它地域富有的新人采办 9.8万新台币的四日办事套餐。

Western Design's Ms Chi also hopes to start offering the service at  her family's Brighton store this year and perhaps expand to London.
西敏的纪懿倢还但愿本年在其家属的布赖顿店供给婚纱拍照办事，也许还会扩大至伦敦。

“I've always felt that it is possible to bring pre-wedding  photography to the west, even though people there are not very used to  this concept,” she says.

她暗示：“我老是感觉，将婚礼前拍摄婚纱照的做法引入西方是有可能的，虽然那边的人不长短 常习气这一观念。”